Banner are great way of marketing anything. But most people ignore some important factors that can be helpful in making banners with long lasting impact on visitors. Few simple steps to consider while banner design are as follows:

Standard Size: Never ignore the size of you banner, creating an ad that is larger than standard is not the way to get attention. Keep you banner design standard with a bold heading, nice good. Such a banner would attract more attention than any web banner design

Flash Animation: Banners with flash animation are more attractive than normal graphic banners. People prefer top click flash banner design more as compared to normal graphic design.

Color: Keep colors that are attractive, eye catching but also make sure that colors are easy to look at. Also keep the colors of your banner design same as of your website. Banners should have same look and feel as of your website.

Call to Action: It’s highly suggested to use call to action like call now, click here, buy now, download etc. Call to action word increases the conversion rates dramatically and using them into won’t hurt you anyway.

Get Others Opinion: You may also show your sample designs to your friends etc and get there opinion before finalization of your banner.

Use Latest Tools: With lots of tools like Bannerdesignerpro you can design attractive flash animated banners with ease and consuming little time. Bannerdesignerpro is animated banner maker software that comes with lots of free banner design templates with latest trends in banner design.

About Author

Kevin Smith has written many articles on various topics & this time writing article on Effective Banner Design. For more details about Effective Banner Design, please visit: http://www.bannerdesignerpro.com

A Web Banner refers to the form of advertising on Internet. It is intended to attract traffic to a website by linking to the site of the advertiser. It often employs animation, sound or video to maximize presence. These images are usually placed on web pages that have interesting content, such as a newspaper article or an opinion piece.

They function the same as traditional promotional activities are intended to function. They communicate the reasons why the consumer should choose the product in question. Unique feature of a product or service is highlighted. For instance, in an on line promotional campaign of Samsung Refrigerators; the “Bio-Fresh” attribute is brought to focus. It will be highlighted here that the refrigerator will keep the food fresh and natural for longer hours due to its “Bio-Fresh” cooling technique. Customer’s problems are addressed and solved in such promotional activities. Many visitors consider these as annoying because they distract from a web page’s actual content or waste bandwidth. It is true that its purpose is to attract attention and seek potential customers. In some cases attempts are made to entice a visitor to the advert and this annoys him. However, without enticing a surfer it would provide no revenue. There can be another solution to the problem. The most effective method to draw a viewer’s attention is the utilization of motion or animation. An advertisement with flash can be created. This will not distract a reader from the content that he is reading on the web page. With the display of a flash his attention too can be grabbed. A flash banner creator can work wonders. With the tool the design can be customized as per industry’s needs. Various fonts, templates, layout and shapes can be individualized. Images can be also be added. Elements can be rotated for more impact.

It is essential to measure the success of an on line advertisement:

1) Clicks: The number of visitors who click on the banner advertisement that links an advertiser’s site.

2) Page Views: This means the number of times a particular on line page has been requested from the server.

3) Click-through rate: This describes the ratio of page views to clicks.

4) Cost per sale: This is the measure of how much money is spent on making one sale.

Measuring the success helps you to understand your areas of improvement in future activities. It also tells you the positives that should be maintained in the future.

About Author

Myself webmaster of http://www.bannerdesignerpro.com offer
flash banner software, banner software.

Flash banners (those of .swf extension) are becoming very common in Internet promotion – they are so frequently used because of Macromedia Flash is a rather simple tool to produce complicated animation effects of fine quality. Though, my experience shows that this type of banner has several drawbacks.

The first one is that leading browsers do not initially support Flash – additional plug-ins are required. Furthermore, it sometimes happens, that to view banners produced in later Flash versions downloading newer plug-ins is needed. Statistics show that 75% of users feature Microsoft Internet Explorers (data from www.w3schools.com) – most of them are users with basic skills that are less likely to download any upgrades.

In Macromedia Flash animated banners a delay is set between frames. In case web-page visitor is using … a not very advanced machine, it is likely that wile loading the page the banner will also be loading slowly – user will not get the necessary info from it, as he will not wait for the next frame to appear.

Another inconvenience of not only Flash banners, but also of Flash web-sites is that right-click on the link or banner does not offer a possibility to open it in new window or in the same window. This is often annoying, especially when about 15 windows are already opened – new window increases CPU usage.

Though, Flash banners have some advantages in comparison with animated .gif banners – Flash banners’ use vector animation, thus a big size banner occupies less memory than ordinary one of the same size. Actually, basing on experience I can say that .gif animated banners can only be effectively used for small banners with 2-3 frames.

The major advantage of Flash banner is the range of available colors – .gif format offers a very limited range of only 256 colors – very little for a decent banner. Flash provides palette of much wider choice of colors, quality of banner improves immensely.

To conclude I can only advise to use Flash for big size banners (at least 468×60 pixels) or for pop up banners – than the quality does really matter. But to draw a small animated “button” 88×31 px, the usage of Flash will be obsolete.

About Author

First Banner Museum

Have you ever been amazed at the cool flash banner on the web? Have you ever wonder how this stunning banner is made? Have you ever imagined that you can do it yourself one day? Don’t envy others anymore. You can also create your own flash banner as long as you know how to use PowerPoint. A flash banner will be easily made with the help of PowerPoint.

Why we choose PowerPoint to make the flash banner?

1. It is easy to handle. PowerPoint is quite user-friendly. Only after some clicks, the marvelous slideshow will come out. Even though you are just a beginner, so many tutorials on line will help you master the way to make a PowerPoint slideshow. 2. It is quite effective. The animation types can definitely satisfy your needs in a flash. And it is also possible for you to add music, narration, etc to the files. 3. Compared with PowerPoint, the use of those professional flash creators is much too complex. It will take us more time to learn how to manipulate it.

PowerPoint is a better tool to make flash banner. Next let us know the detail process to make a flash banner with PowerPoint (2007)

.

1. Set up the banner page in PowerPoint.

Design>Page Setup, then set the width and height you want.

Click ok. The slide will look like this:

2. Set up the background of your banner.

Insert > picture

3. Add other elements to your banner

Insert > WordArt/shape/…

4. Add the animation effects to the elements you inserted. 5.Then your own banner will come out! You can press F5 to preview your flash banner.

With the wonderful design, your own banner will be created. However, it is still a PowerPoint file. To get the flash, you need the third party tool to convert PowerPoint to flash. Some products are recommended: Acoolsoft PPT2Flash, Wondershare PPT2Flash, etc. Please follow the step:

1. Install the software follow the instructions ( only a few clicks) 2. Import the file to convert PowerPoint to flash, click convert.

Then you can get a cool flash banner just after some clicks. How easy it is!

Don’t you feel it is so cool to make out your own flash banner just with the common PowerPoint and a PowerPoint-to-flash converter? Stop envying others ability to make a wonderful flash banner! Follow the step, and you can do it as well, even more easily!

About Author

Acoolsoft is dedicated to providing software converting powerpoint to dvd, video, flash, etc. it has become one of the leading parts in this field. Learn more about Acoolsoft PPT2Flash.
Charlene Qu, the provider of Acoolsoft powerpoint to dvd converter, a regular writer on software.