Banner are great way of marketing anything. But most people ignore some important factors that can be helpful in making banners with long lasting impact on visitors. Few simple steps to consider while banner design are as follows:

Standard Size: Never ignore the size of you banner, creating an ad that is larger than standard is not the way to get attention. Keep you banner design standard with a bold heading, nice good. Such a banner would attract more attention than any web banner design

Flash Animation: Banners with flash animation are more attractive than normal graphic banners. People prefer top click flash banner design more as compared to normal graphic design.

Color: Keep colors that are attractive, eye catching but also make sure that colors are easy to look at. Also keep the colors of your banner design same as of your website. Banners should have same look and feel as of your website.

Call to Action: It’s highly suggested to use call to action like call now, click here, buy now, download etc. Call to action word increases the conversion rates dramatically and using them into won’t hurt you anyway.

Get Others Opinion: You may also show your sample designs to your friends etc and get there opinion before finalization of your banner.

Use Latest Tools: With lots of tools like Bannerdesignerpro you can design attractive flash animated banners with ease and consuming little time. Bannerdesignerpro is animated banner maker software that comes with lots of free banner design templates with latest trends in banner design.

About Author

Kevin Smith has written many articles on various topics & this time writing article on Effective Banner Design. For more details about Effective Banner Design, please visit: http://www.bannerdesignerpro.com

Flash banners (those of .swf extension) are becoming very common in Internet promotion – they are so frequently used because of Macromedia Flash is a rather simple tool to produce complicated animation effects of fine quality. Though, my experience shows that this type of banner has several drawbacks.

The first one is that leading browsers do not initially support Flash – additional plug-ins are required. Furthermore, it sometimes happens, that to view banners produced in later Flash versions downloading newer plug-ins is needed. Statistics show that 75% of users feature Microsoft Internet Explorers (data from www.w3schools.com) – most of them are users with basic skills that are less likely to download any upgrades.

In Macromedia Flash animated banners a delay is set between frames. In case web-page visitor is using … a not very advanced machine, it is likely that wile loading the page the banner will also be loading slowly – user will not get the necessary info from it, as he will not wait for the next frame to appear.

Another inconvenience of not only Flash banners, but also of Flash web-sites is that right-click on the link or banner does not offer a possibility to open it in new window or in the same window. This is often annoying, especially when about 15 windows are already opened – new window increases CPU usage.

Though, Flash banners have some advantages in comparison with animated .gif banners – Flash banners’ use vector animation, thus a big size banner occupies less memory than ordinary one of the same size. Actually, basing on experience I can say that .gif animated banners can only be effectively used for small banners with 2-3 frames.

The major advantage of Flash banner is the range of available colors – .gif format offers a very limited range of only 256 colors – very little for a decent banner. Flash provides palette of much wider choice of colors, quality of banner improves immensely.

To conclude I can only advise to use Flash for big size banners (at least 468×60 pixels) or for pop up banners – than the quality does really matter. But to draw a small animated “button” 88×31 px, the usage of Flash will be obsolete.

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First Banner Museum

Have you ever been amazed at the cool flash banner on the web? Have you ever wonder how this stunning banner is made? Have you ever imagined that you can do it yourself one day? Don’t envy others anymore. You can also create your own flash banner as long as you know how to use PowerPoint. A flash banner will be easily made with the help of PowerPoint.

Why we choose PowerPoint to make the flash banner?

1. It is easy to handle. PowerPoint is quite user-friendly. Only after some clicks, the marvelous slideshow will come out. Even though you are just a beginner, so many tutorials on line will help you master the way to make a PowerPoint slideshow. 2. It is quite effective. The animation types can definitely satisfy your needs in a flash. And it is also possible for you to add music, narration, etc to the files. 3. Compared with PowerPoint, the use of those professional flash creators is much too complex. It will take us more time to learn how to manipulate it.

PowerPoint is a better tool to make flash banner. Next let us know the detail process to make a flash banner with PowerPoint (2007)

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1. Set up the banner page in PowerPoint.

Design>Page Setup, then set the width and height you want.

Click ok. The slide will look like this:

2. Set up the background of your banner.

Insert > picture

3. Add other elements to your banner

Insert > WordArt/shape/…

4. Add the animation effects to the elements you inserted. 5.Then your own banner will come out! You can press F5 to preview your flash banner.

With the wonderful design, your own banner will be created. However, it is still a PowerPoint file. To get the flash, you need the third party tool to convert PowerPoint to flash. Some products are recommended: Acoolsoft PPT2Flash, Wondershare PPT2Flash, etc. Please follow the step:

1. Install the software follow the instructions ( only a few clicks) 2. Import the file to convert PowerPoint to flash, click convert.

Then you can get a cool flash banner just after some clicks. How easy it is!

Don’t you feel it is so cool to make out your own flash banner just with the common PowerPoint and a PowerPoint-to-flash converter? Stop envying others ability to make a wonderful flash banner! Follow the step, and you can do it as well, even more easily!

About Author

Acoolsoft is dedicated to providing software converting powerpoint to dvd, video, flash, etc. it has become one of the leading parts in this field. Learn more about Acoolsoft PPT2Flash.
Charlene Qu, the provider of Acoolsoft powerpoint to dvd converter, a regular writer on software.