Business world prefers to engage Flash web designers over others to design a flash web banner. Understandably so, as GIF based animated banners lack in comparison with flash banners in terms of scope and potential for more sophisticated animations; refinement in graphics quality; interactivity and scope for scripting, which are incidentally basic ingredients for a good e-commerce website design.

As flash web banners are smaller files, flash site design is lighter in weight and takes least time to download and stream. There, it is usual for flash web designers to compliment bigger animations with an accompanying small animation; while the bulkier animation downloads in the background, the smaller animation with play in forefront and hence attempt to retain visitors while necessary downloading and streaming invariably demands the visitor wait.

In addition to the smaller file size of Flash files, Flash based banners and Flash movies are also compressed or trimmed by a flash web designer to ensure minimum download time.

Following are some easy tips that might help as flash web designers often use the strategies to optimize Flash banners and other such aspects of Flash site design:

• Use of limit color palette;
• Use of web safe color to ensure cross browser/ platform integrity;
• Very less and careful use of gradient fill as the same causes bigger file size;
• When flash cs3 designers design a flash banner, they always prefer horizontal gradient fill rather than vertical, as it takes lesser data to record it and so browsers are able to read the files more quickly;
• Use limited font styles and embed only characters needed in case of a special font rather than the entire font;
• Use limited number of dotted/ dashed/ other special line styles;
• Restrain to import bitmap image elements and try not to animate any;

Flash cs3 designers sparingly import Bitmap graphic image files and always resize them before use. They preferably use flash (vector) graphic images originally or by converting bitmap elements to vector graphics.

About Author

I am the webmaster at www.synapsewebsolutions.co.uk – a flash site design company offering quality and cost-efficient offshore website design and development solutions.