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Flash banners – pros and cons

Wednesday Jan 13, 2010  By: admin
Flash banners - pros and cons

Flash banners (those of .swf extension) are becoming very common in Internet promotion – they are so frequently used because of Macromedia Flash is a rather simple tool to produce complicated animation effects of fine quality. Though, my experience shows that this type of banner has several drawbacks.

The first one is that leading browsers do not initially support Flash – additional plug-ins are required. Furthermore, it sometimes happens, that to view banners produced in later Flash versions downloading newer plug-ins is needed. Statistics show that 75% of users feature Microsoft Internet Explorers (data from www.w3schools.com) – most of them are users with basic skills that are less likely to download any upgrades.

In Macromedia Flash animated banners a delay is set between frames. In case web-page visitor is using … a not very advanced machine, it is likely that wile loading the page the banner will also be loading slowly – user will not get the necessary info from it, as he will not wait for the next frame to appear.

Another inconvenience of not only Flash banners, but also of Flash web-sites is that right-click on the link or banner does not offer a possibility to open it in new window or in the same window. This is often annoying, especially when about 15 windows are already opened – new window increases CPU usage.

Though, Flash banners have some advantages in comparison with animated .gif banners – Flash banners’ use vector animation, thus a big size banner occupies less memory than ordinary one of the same size. Actually, basing on experience I can say that .gif animated banners can only be effectively used for small banners with 2-3 frames.

The major advantage of Flash banner is the range of available colors – .gif format offers a very limited range of only 256 colors – very little for a decent banner. Flash provides palette of much wider choice of colors, quality of banner improves immensely.

To conclude I can only advise to use Flash for big size banners (at least 468×60 pixels) or for pop up banners – than the quality does really matter. But to draw a small animated “button” 88×31 px, the usage of Flash will be obsolete.

About Author

First Banner Museum

18 Responses to “Flash banners – pros and cons”

  1. FireworksTutorial says:

    you’re verrrrrrrrrrrrry welcome :)

  2. ThePayneofDeath says:

    thnx nice video!

  3. pranu says:

    go to this link
    http://mmendoonline.com/design_pg.htm

    its the link to my site. scroll to the bottom and you'll see some sample banner ads.

    mike
    http://mmendoonline.com

  4. FireworksTutorial says:

    zune theme

  5. Picard says:

    A temporary fix is to right click it in a browser and disable looping.

  6. mproductionsmusik says:

    THX FOR THE VIDEO! But it was for myspace.. how can i create one for myspace account? Do i need to use html?

  7. hypercat says:

    Making an image a link:

    <p><a href="URL path to zipped file" title="Mouseover Description"><img style="width: XXpx; height: YYpx; border: 0;" src="Path to image" alt="Text Description"></a></p>

    You can change the "p" tags to div tags and style as needed.

    Or…

    Between the head tags:

    <style type="text/css">
    #logolink {
    display: block;
    height: 100px;
    width: 200px;
    background-image: url(Path to your header image) no-repeat center scroll;
    }

    #bglink span {
    display: none;
    }
    </style>

    HTML:

    <p><a id="logolink" href="http://whatever" title="Mouseover Description"></a></p><p><a id="bglink" href="#"><span>Click my logo</span></a></p>

    Ron

  8. jpruk0 says:

    I was thinking exactly the same thing :D

  9. jummopple says:

    thnk you verrrrrrrrrry much.

  10. lordprind says:

    I like your voice. Very soft and cute =)

  11. chaaminy3k@ymail.com says:

    learn flash

    go to google and enter how to learn adobe flash

  12. Webmaster says:

    http://www.mybannermaker.com

  13. thanosguitarist says:

    can you tell me the name of the windows xp theme are you using?i want to download it!

  14. ChocoCrumble says:

    use macromedia flash designer or Flash MX

  15. GravityFource says:

    Looks pretty gay…..

  16. kumar t says:

    You need to put blank frames on the layers you don't want to show up at different times. So at each frame, clear the frames you don't want to show at that time.

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